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What is contextual advertising? Learn the basics of Pay Per Click (PPC) MarketingIf you ve heard a little about PPC marketing and want to know more, or you already know you want to use PPC to promote your business but aren t sure where to start, you ve come to the right place! This is the first lesson at PPC University, consisting of three instructional courses that will teach you everything you need to know about PPC and how to make it work for you. First, we need to define PPC and get a basic understanding of how PPC ads work. Let s go to! What is contextual advertising? PPC stands for Pay Per Click, an internet marketing model in which advertisers pay a commission every time they click on one of their ads. Basically, it s a way to buy visits to your site, rather than trying to earn those visits naturally. Search engine advertising is one of the most popular forms of contextual advertising. This allows advertisers to bid for ad placement on sponsored search engine links when someone searches for a keyword that is related to their sales pitch. For example, if we bid on the keyword PPC software, our ad might appear at the very top of the Google results page. |
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